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Pricing the complex portfolio of products to balance hedge requirements, market pressures, and profitability goals is one of the most critical business challenges facing any retail banking organization.
Earnix Optimizer empowers you to implement an analytical, customer-centric pricing process that will help you manage your product portfolio to compete in today’s dynamic banking environment. As such, Earnix Optimizer helps you uncover hidden profits and leverage growth opportunities. |
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Customer Segmentation
The first step to optimization is to better understand your customers.
Earnix Optimizer Data Management Module makes it simple to tap into customer data that already exist in your organization. If your data are incomplete or need to be fine-tuned, Earnix Optimizer provides a robust set of tools for managing your data and preparing it for further analysis.
Next, Earnix Optimizer modeling tools allow you to segment your target market and understand which customers are most profitable.
You can analyze customer data based on an unlimited set of real-life parameters, such as historical buying patterns, past pricing, customer demographics, geography, branch clusters, and many others. |
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Demand Prediction
Using Earnix Optimizer’s demand modeling, you can discover how different customers would react to different combinations of rates and fees for various product offers. You can even model the impact of competitors’ actions.
Earnix Optimizer allows you to define and analyze any demand variable, including attrition rates and purchase intentions for related products.
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Price Optimization
Earnix Optimizer uses sophisticated mathematical methods to determine the best rate and fee combination for each product and market segment, based on your business goals.
Running interactive “what if” scenarios is simple. You simply enter business goals and constraints directly into Earnix Optimizer. For example: “Increase market share by 5%.” And when your goals change, you can easily change them, on the fly. There is no need for programming.
Using the Earnix Optimizer Forecasting Module, you will be able to tell how changing your price will impact demand for your product. This will empower you to make more informed decisions.
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Enterprise Collaboration
Earnix Optimizer provides access for multiple users and departments within your organization, thus insuring that everybody in the organization “is in sync.” For example, since sales, marketing, pricing, and financial analysts all have access to the same information, Earnix Optimizer ensures that everybody in your organization is on the same page.
Built on IBM’s WebSphere® and DB2® database, Earnix Optimizer is scaleable and secure to meet your enterprise requirements. |
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