Earnix Optimizer for Banking: Lending & Credit
Earnix Optimizer provides an integrated platform that enables banks to address all facets of personal and small business lending and credit lines to maximize the value of customer relationships.
Analyze Demand | Optimize Customer Value | Accelerate Execution | Integrate Systems & Processes
ANALYZE AND PREDICT DEMAND
Understand Consumer Behavior: Utilize your data and other market information to analyze consumer preferences and sensitivities to credit and loan rates and fees
Visualize and Drill Down: Enjoy 2-D and 3-D charting with interactive drilldown capabilities for easy visualization of your strategies and their impact on consumer demand
Build Actionable Demand Models: Create demand models for individual credit & loan consumers or any size market segment, incorporating variables ranging from geographic to demographic and behavioral
Plan for Now and the Future: Expand your planning horizon with multi-year predictive modeling that goes beyond current market situations
Stay Ahead of the Competition: Evaluate multiple scenarios of competitors’ actions and analyze their impact on consumer demand for credit & loan products
OPTIMIZE PRODUCTS, PRICES, PROMOTIONS AND CHANNELS
Maximize Customer Lifetime Value: Use Earnix’s patented methodology to put the right offer in front of each customer—maximizing response and revenue potential for the entire spectrum of the customer’s banking needs over any length of period
Address Specific Business Goals: Enter your desired business outcomes and let Earnix offer the optimal products and price points to achieve them—whether it is increasing customer retention, attracting new business, fending off competition, increasing profitability, or any combination (e.g. maximize profit while preserving an 85% retention rate)
Evaluate Multiple Scenarios: Assess different strategies and make informed decisions with greater confidence using “what-if” scenario capabilities
Control All Business Parameters: Tune your product, pricing, channel, and marketing mix—including pre-approved offers, through-the-door offers, cross-sell offers, retention offers, and customer service offers
Adapt to Changing Needs: Don’t lock yourself into a “black box” solution; utilize business-friendly tools to make modifications on-the-fly as market conditions change
Work within Regulatory Constraints: Optimize your offers while constraining targeting and rates to meet market-specific regulations
ACCELERATE EXECUTION AND RESPONSIVENESS AT EVERY CUSTOMER TOUCH POINT
Make the Most out of Every Customer Interaction: Embed the power of optimization into the business tools used at the branch, call center, and on your website
Put Business Users in the Driver's Seat: Provide business users with complete control to execute pricing and strategy—alleviating the need for significant IT involvement and support
Increase Your Business Agility: Enable your bank's business users with real-time control over prices and policies—accelerating your responsiveness to changing market dynamics
Monitor and Adjust over Time: Measure customer acquisition, retention, profitability, or any other goals you selected for optimization and modify your strategy accordingly
Institute Corporate-Wide Best Practices: Remove departmental silos and standardize modeling conventions using a unified platform across portfolios, divisions, and the enterprise
INTEGRATE WITH EXISTING SYSTEMS AND PROCESSES
Collaborate and Share across the Organization: Share customer data and optimization scenarios to ensure consistency and efficiency across all bank products and customer touch points
Standardize Pricing Processes: Provide a unified framework for the entire process from demand modeling to pricing and optimization—which can be applied to achieve different market objectives such as new business acquisition and improved customer retention
Rely on a Scalable Solution : Deploy a robust solution that you can trust to support the scale and speed requirements of your organization
Connect with your IT Backbone : Integrate pricing and customer value optimization with your core banking and customer-facing systems using Service Oriented Architecture
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